Comcast’s Universal Ads has launched in the UK in partnership with Channel 4, ITV and Sky. It is a self-service platform that opens TV advertising up to Small to Medium-Sized (SMEs) businesses at a more affordable cost.
Based on social media advertising, an SME can plan, buy and measure a single campaign across the three broadcasters from one interface. It strips out the need for advertising agencies and the complexities of TV advertising, which has long been dominated by multinationals.
Comcast’s pitch is simple: select a budget, choose your audience, upload the creative and go live in minutes rather than weeks.
Rak Patel, Chief Commercial Officer at Channel 4, said, “Lowering the barriers to premium media can be a game changer for smaller brands… Greater collaboration across broadcasters can simplify TV buys for advertisers, attract new categories and brands into TV, and help ensure premium TV remains innovative and competitive alongside global social and digital platforms.”
The system has been available to US advertisers for more than a year and is aimed at companies that have found TV advertising out of reach.
For more information on the system, visit https://www.universalads.com/uk
“Owners of dodgy shops that are evading tax: we are coming for you,” said Dan Tomlinson, Exchequer Secretary to the Treasury, as he announced that HMRC will make 30,000 high-street ‘interventions’ in the coming year as part of an initiative to tackle tax fraud and illegal activity.
The announcement of mandatory payrolling for Benefits In Kind was originally expected to start in April 2027, but following industry pressure, it will now be introduced in two phases.
Certified by Xero means you get better deals and faster turnarounds
ONLINE Accountancy, Bookkeeping, Management Accounts, Taxation advisory using cloud based software such as XERO, QUICK BOOKS, MS 365 and much more to assist your business to perform better and deliver results.
